Here is a quick tip for you:
Do you want to be an expert on TV or Radio? First things first; know your topic; do your homework! What programme are you targeting? Which segment do you want to appear in? Know all you can about that programme; hence read the book or watch an episode etc. look at old copies too, see what people are saying about it.
Then before you pitch, know which media covers your topic and how they cover it so that in your pitch you can outlay how you would fit in or how the segment could look. By doing this it puts you foremost in the mind of the media as it shows you are thinking and are ready.
Good luck to getting your first or more media coverage.
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