‘Tis the season to make a profit and small business in retail must do whatever it takes to come out on top. Gone are the days when the competition used to be rivals in the malls, now the small business in retail must contend with a host of home based and online rivals who are catering for a new breed of savvy online shoppers.
For small business selling retail, at least 50% of their annual profits are made in the last quarter of the year hence Christmas is the focus for at least 10 months each year where we see these businesses launch their campaign, some as early as October.
This countdown to the season can be brutal – from launching ad campaigns to the deep discounts of Black Friday, these retailer must use strategic planning to tackle a host of challenges they face. From the changing dynamic of our shopping habits, to customer complaints to website woes, these businesses must conquer it all.
How can small business in retail come out on top? Contact us now for your step by step plan.
