Five Tips for Small Business
Build relationships With Small Business
You must have heard at some point the saying, “teamwork makes the dream work”. How can you use that to your advantage? How will it benefit you? You may not have all the necessary resources to serve your customer’s need or have access to certain customer base therefore, team up with similar, complementary businesses in your niche and agree to a working relationship. Whenever you cannot meet your customer’s need recommend those other businesses you teamed up with. It will help you to serve your customers better and keep both your businesses going.
Be more social
I am assuming that you are already using social media for your business, if you are not publishing a blog, now is a good time to start. Use it to give your customers more value. Write articles and give tips, review the products you currently sell etc. make the blog become a useful resource for your customers as they search for answers to their questions. Promote your blog via your social media channels.
Be seen
Do you have a physical location where the customers come for the goods or services you offer? Make yourself even more visible with Google maps! Set up your Google account and register for a Google listing so your established customers can recommend you and you will be seen by potential customers, along with your reviews and ratings.
Use technology to Grow Small Business
You should take advantage of any technology that will drive your business forward. Artificial intelligence (AI) can be used to develop and execute marketing strategies. It can help sort your customers by demographics and interests, it can help target ads for your digital campaigns and solve problems, it can make suggestions as to products or service that you currently offer and sales support.
It is a fact that sales success depends on the use of soft skills which works via human contact but do not discount AI, it can give you useful insights, predict customer need, manage time and improve your sales forecast.
You should use digital technology to mobilize your website, e-commerce channels, social and mobile channels (if you have none, start building them now) to communicate with your customer and support your overall digital strategy to drive growth.
Stay liquid
The US government so far has spent over 8 billion dollars to fight the Coronavirus (COVID-19) pandemic, Al Jazeera, (2020). There is some relief for small businesses from the US Department of Treasury but there are conditions. This means there will be a further economic fallout and you will need access to cash. Therefore, hold any cash reserves you have on hand; you will need it to keep your business afloat such as to cover short term and unplanned expenses. As the saying goes, “cash is King”.
Small businesses are the driving force behind economies, they contribute to GDP, provide jobs and growth. Their owners are at the cliff’s edge – the hairdressers, the barbers, specialty shops and other non-essentials, are all closed, and staff are being let go. It’s time for action.
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This article was first published on marketworld.com.
